Apr. 27, 2018

Food is an increasingly important part of the travel experience for Chinese tourists abroad. Find out which kinds of tourists are more likely to opt for local cuisine instead of Chinese restaurants when they travel, and how they integrate dining into their travel plans.

Mar. 29, 2018

With greater disposable income, more and more Chinese have taken up leisure activities and hobbies, and are now exploring these interests on their overseas travels. From photography trips to wine tastings to sporting events, find out what areas of themed travel are most popular, and how Chinese travelers are finding ways to embrace their passions abroad.

Mar. 13, 2018

Travel to wintry destinations and interest in skiing and other snow sports, are both increasingly appealing to Chinese tourists. Find out which cold climates around the world were travel hotspots during Chinese New Year 2018, as well as what we can expect for outbound ski tourism in the lead up to the Beijing 2022 Winter Olympics and beyond.

Feb. 8, 2018

Chinese 2018 New Year is one of the most popular times of the year to travel overseas, and this year 7 million Chinese travelers are expected to go abroad - 10% more than last year. Find out where Chinese travelers are planning to go and why traveling at this time is so popular.

Jan. 23, 2018

As Chinese travelers become more experienced, there’s a growing desire to get off the beaten track and try more adventurous activities, from arctic cruises to African safaris. We take a look at why this kind of travel is becoming so popular with Chinese tourists, and which destinations are most in-demand.

Jan. 9, 2018

In recent years, exchange rate fluctuations against the Chinese RMB have become more common. But does this really affect how Chinese choose to travel and spend overseas? With interviews with Chinese tourists and statistical analysis, we look at which countries are most impacted by changing currency values and why.

Dec.8, 2017

After years of queueing up for brand-name luxury items and going on overseas shopping sprees, Chinese tourists are changing the way they spend abroad – shopping is still important, but it’s no longer the main reason to travel. Learn why these changes are happening and what retailers can do to remain attractive to Chinese shoppers.

Nov. 21, 2017

China’s population is aging, and by 2025, 20% of the country will be over 60. These senior citizens – or “silver travelers” – are also a fast-growing outbound tourism market. Find out how they book their travel, where they are going, and what appeals to them most about international travel.

Nov. 06, 2017

Independent travelers make up 40% of the Chinese outbound tourism market and are responsible for almost all of the increase in Chinese travel overseas in 2017. Learn why the FIT (free independent travel) segment is growing as the package tour market stagnates, who these travelers are, and where they are going.