Resources - news, events, videos & presentations

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16-22 July 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 July 2022.

N.1 Visit Korea – Beijing Office:
Travel promotion with Boy Story: video and giveaway. (View)
N.2 Tourism Authority of Thailand – Chengdu Office:
BlackPink’s Lisa’s favorite Thai dessert: roti sai mai. (View)
N.3 Swiss National Tourist Office: Short video: Aletsch Glacier in July. (View)

N.1 Discover Hong Kong:
Short video: parasailing + giveaway. (View)
N.2 Forever Edinburgh:
UGC photos: Edinburgh from hills to sea. (View)
N.3 Bayern Tourismus Marketing:
Alpine dining at Schlossanger Alp. (View)

N.1 All Nippon Airways: Short video: announcement from Yuzuru Hanyu. (View)
N.2 China Airlines: News about August flights between Taipei and Beijing, Chengdu. (View)
N.3 Lufthansa: We’re resuming Frankfurt-Beijing flights from 26 July. (View)

Cruise Lines:
N.1 Royal Caribbean International:
UGC photo: “Average summer break? Sorry, we don’t serve that here.” (View)
N.2 Princess Cruises: Beautiful photos to share with you. (View)
N.3 Viking Cruises: Congratulations to our prize winner. (View)

Attractions & Museums:
N.1 Art Institute of Chicago: Today is Edward Hopper’s birthday. (View)
N.2 Louvre Museum, Paris: “Pharaons des deux terres” closes next Monday. (View)
N.3 The Museum of Modern Art: Tattoo Day: Tattoos of art at MoMA. (View)

N.1 Bulgari Hotels and Resorts: Bulgari Hotel Beijing’s summer tent. (View)
N.2 Marriott Bonvoy: 2022 KPL summer competition. (View)
N.3 Marina Bay Sands, Singapore: Short video: In the third year of the pandemic, remember Marina Bay Sands. Are you looking forward to traveling? (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

Share this:

Weibo Rankings

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.