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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 23-29 July 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 23-29 July 2022.

N.1 Visit Korea – Beijing Office:
Promotion with Boy Story: travel for Gen-Z. (View)
N.2 Visit Singapore:
Human Remix party. (View)
N.3 German National Tourist Board: Live streaming: Baden-Württemberg. (View)

N.1 Discover Hong Kong:
UGC photos: Sunset after the rain in Sai Wan. (View)
N.2 Forever Edinburgh:
UGC photos: Twilight in Edinburgh. (View)
N.3 Bayern Tourismus Marketing:
Three-star Michelin restaurant Überfahrt Christian Juergens. (View)

N.1 All Nippon Airways: Taste of Japan: Nagashi somen “flowing noodles”. (View)
N.2 Asiana Airlines: Giveaway to celebrate the return of Seoul-Beijing flights. (View)
N.3 Cathay Pacific: Movenpick ice cream on board. (View)

Cruise Lines:*
N.1 Royal Caribbean International:
Short video: Ultimate World Cruise 2023-2024. (View)
N.2 Viking Cruises: Repost: KOL review. (View)
*Only two international cruise lines posted on Weibo this week

Attractions & Museums:
N.1 Louvre Museum, Paris: Stone pillar from the Persian Empire palace, Darius I. (View)
N.2 Chateau de Versailles: Short video: Restoration of Madame du Barry’s suite. (View)
N.3 Banff National Park: Short video: Banff mountain scenery. (View)

N.1 Bulgari Hotels and Resorts: Wonderful Sundays start at Bulgari Hotel Beijing’s Niko Romito restaurant. (View)
N.2 Marina Bay Sands, Singapore: Human Remix party. (View)
N.3 Marriott Bonvoy: JW Marriott Shenzhen Bao’an has official opened its second phase, Glory Tower. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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