NTOs: The top 5 NTOs of the week were Tourism Authority of Thailand, Destination Canada, Japan National Tourism Organization, Brand USA and Tourism Australia, who received a total number of page views between 55,000 and 33,000. The next runner up, Czech Tourism, only received 7,000 page views, marking a large gap.
DMOs: For the first time this week, Tourism Tasmania entered the top three positions at number 2 with the DMO’s most read article of the week at 10,000 page views. The post featured the unusual natural phenomenon of bioluminescence at Preservation Bay in Tasmania, which gave rise to a spectacular glittering of the ocean.
Airlines and Cruise Lines: After nearly two months of undisputed leadership in the first position with average total page views between 200,000 to 300,000 per week, last week Air Asia dropped off the list not having published any articles. The most read article was a contest to win two return flights Hong Kong – Vancouver, offered to promote the opening of the new route by Hong Kong Airlines.
Royal Caribbean International once again came in the top spot and also published the most read article among cruise lines, announcing the appointment of Taiwanese artist Lin Zhiying as brand ambassador.
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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.
Contact us at communications@dragontrail.com.
About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.
About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 42
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 51
N. overseas airlines surveyed: 46
N. overseas cruise lines surveyed: 13
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