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What should overseas travel destinations and businesses expect from Chinese New Year 2026? We’ve rounded up all the data released by Chinese travel agencies and booking platforms so far.
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The Year of the Fire Horse begins next week, with a longer-than-ever public holiday to celebrate the Chinese New Year from 15-23 February. What can we expect for this peak season for Chinese outbound travel? To find out, we surveyed 315 travel agents.
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Released on 30 January, the 2026 Hurun Chinese Luxury Consumer Survey includes responses from 470 Chinese HNWIs on a wide range of consumer preferences. These are our top six takeaways from the report, all relating to travel and digital use.
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The Utour group has launched a brand-new version of their official website for users overseas. The new site supports multiple languages, provides an optimized experience, and helps to expand global markets and provide customer service.
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A new survey of Chinese travel trade professionals conducted by the China Outbound and Inbound Travel Market (COITM) highlights what will drive growth in the Chinese outbound travel market in 2026, including high-potential travelers and in-demand products.
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What can the travel industry expect for Chinese New Year and the rest of 2026? Dragon Trail surveyed 315 travel agents selling outbound trips from mainland China, covering market performance and outlook, Chinese New Year and winter travel trends, and B2B outreach.
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Discover the top Weibo accounts, content, and marketing strategies from international travel brands in 2025, including destination tourism boards, airlines, airports, cruise lines, hotels, and attractions.
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Not just a source of inspiration, WeChat content published by international travel brands in 2025 highlighted the popularity of offline events, including pop-ups, concerts, exhibitions, and festivals. Discover the top-ranking destinations, airlines, hotels, and more.
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To get ready for 2026 and make the most of China’s unrivaled market potential, here are six major developments we forecast will inspire Chinese travel and create new opportunities for destinations and tourism businesses in the year to come.
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