Recursos: noticias, eventos, videos y presentaciones

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#ThinkingOfYou, Tourism Brands Tell China

27 May 2020

Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.

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Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

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Lucerne Tourism Launches Online Roadshow for China

14 May 2020

The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.

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Q1 2020 Weibo Rankings Report

13 May 2020

How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.

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Hotels Look to Recovery Throughout COVID-19

06 May 2020

As one of the first international industries to respond to the COVID-19 crisis, hotels have stood out for forward thinking, quick reactions, and dynamic marketing. Now, some see recovery on the horizon.

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China’s May Holiday 2020: Travel News Roundup

30 Apr 2020

May 1 is the start of China’s Labor Day holiday, which was extended to five days in 2020. Will tourism see a recovery during this time, and what will it look like? We've rounded up news from a variety of Chinese sources.

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Chinese Online Travel Users Report: Qyer & iResearch

29 Apr 2020

A new report from iResearch and Chinese travel review website Qyer.com profiles high-end Chinese travelers who make their own bookings online, including their interests, travel habits, and online behavior in 2019.

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Q1 2020 WeChat Rankings Report

22 Apr 2020

Despite the sudden drop in Chinese tourism in Q1 2020, readership of tourism brands’ content actually rose for most categories and leading accounts during this period, highlighting WeChat’s importance as a communications platform.

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Interview: Why Switzerland Tourism’s China Marketing Is Staying “Normal”

15 Apr 2020

We spoke to Simon Bosshart, Director China and Director Asia Pacific for Switzerland Tourism, about maintaining digital marketing during the coronavirus crisis, helping travelers to get off the beaten track, and what’s next for Chinese tourism.

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