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Top-performing accounts and content on WeChat in Q1 2025 underscore the strength of regional travel in Asia for Chinese outbound tourists. But we also see significant engagement with content promoting diverse long-haul destinations.
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How can hotels effectively market and sell to Chinese international travelers? We’ve identified the three essentials for any international hotel’s marketing and sales strategy for China.
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The Hurun Chinese Luxury Consumer Survey 2025 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
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These are six of the most common sales and marketing pitfalls for international hotels trying to get established in the Chinese market, and recommendations for avoiding them, from Dragon Trail's Chief Operating Officer Li Hui.
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Discover how posting frequency, follower growth, and content strategies have shaped performance in our first annual Xiaohongshu/RedNote Rankings Report for international travel brands, highlighting top-performing accounts and popular content.
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The use of AI for tourism and tourism marketing is just getting started. To understand more about how technological advancements are already driving marketing to Chinese international travelers, we spoke to Jaime Gonzalo, VP of Huawei Mobile Services Europe.
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Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at seven Chinese New Year tourism marketing campaigns and activities from 2025, with design and promotion by Dragon Trail International.
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The latest data reveals that Chinese tourists have fully embraced the road trip for both domestic and outbound trips. These are the 8 things travel brands need to understand to reach the growing market of self-driving Chinese travelers.
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Explore Dragon Trail's 2024 Full-Year Weibo Report to uncover key trends in engagement with tourism brands across categories, popular content, and top-performing accounts. Our brand-new international airports rankings are available for Q4.
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