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What can the travel industry expect for Chinese New Year and the rest of 2026? Dragon Trail surveyed 315 travel agents selling outbound trips from mainland China, covering market performance and outlook, Chinese New Year and winter travel trends, and B2B outreach.
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Discover the top Weibo accounts, content, and marketing strategies from international travel brands in 2025, including destination tourism boards, airlines, airports, cruise lines, hotels, and attractions.
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Not just a source of inspiration, WeChat content published by international travel brands in 2025 highlighted the popularity of offline events, including pop-ups, concerts, exhibitions, and festivals. Discover the top-ranking destinations, airlines, hotels, and more.
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To get ready for 2026 and make the most of China’s unrivaled market potential, here are six major developments we forecast will inspire Chinese travel and create new opportunities for destinations and tourism businesses in the year to come.
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How have Chinese travelers been spending internationally in 2025? Highlights from Alipay’s data for EMEA includes significant diversification in where Chinese travelers are going, what they’re shopping for, and who these travelers are.
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The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
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Which WeChat articles by overseas tourism destinations got the most views in 2025? Here are 10 of most-viewed tourism board posts, with topics including Chinese New Year celebrations and other festivals, new flights and travel policies, job opportunities, and more.
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How do Chinese consumers choose and book international flights? We surveyed more than 500 Chinese outbound travelers, revealing airline choices, seat preferences, booking habits, and the key factors influencing their flight-booking decisions.
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A first-of-its-kind publication, Dragon Trail's White Paper on Chinese Tourism to the Middle East and North Africa provides extensive, original, up-to-date, and fact-checked data and insights on the Chinese tourism market to the region.
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