Young Chinese are heading to the great outdoors – for fully catered afternoon tea. While many outdoor activities were popular with Chinese travelers in 2021, glamping has taken off the most dramatically, and caught the eye of investors.
We posted blog content every week in 2021, including original research on Chinese traveler sentiment, trend reports, updates on travel rules, and information on developments in Chinese digital market. Here are our top 10 articles of the year.
What kind of WeChat content stood out for international museums in 2021? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social media marketing captured the most attention.
What were the most popular WeChat articles from overseas tourism destinations in 2021? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.
In November 2021, Dragon Trail's China Travel Market Monitor surveyed 1,027 Chinese travelers about their priorities and preferences for future outbound travel, including top destinations and trip purpose. Here are the results.