Recursos: noticias, eventos, videos y presentaciones

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Chinese Customized Travel Industry Report

14 Aug 2020

The first report on China's up-and-coming customized travel sector to combine both industry and consumer insights. Findings include valuable takeaways for industry practitioners, and information on how COVID-19 has changed customized travelers’ priorities.

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2020 Chinese Online Travel Industry Report on Post-95 Users: Fastdata

06 Aug 2020

Fastdata’s July report looks at the use of online travel platforms by China's post-95 generation, currently aged 20-25 years old. Findings include the most popular OTAs, as well as a comparison of accommodation preferences among post-85, post-90, and post-95 travelers.

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TravelDaily: Gen-Z Tourism Consumption Trends Report

05 Aug 2020

Chinese travel media TravelDaily has released a report on China’s Generation-Z, including data on this generation's most-used information sources and booking channels, and preferences for destinations and accommodation.

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Mafengwo: Changes in Gen-Z Travel Consumption

04 Aug 2020

Mafengwo’s July 2020 report examines how China's Generation-Z travels, and how these young travelers’ preferences, priorities, and behavior have changed because of the COVID-19 crisis.

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Q2 2020 Weibo Rankings Report

29 Jul 2020

Fewer overseas tourism accounts were active on Weibo in Q2 2020, but national tourism boards, attractions, and hotels all saw increased engagement. Check our full rankings report for the quarter, with analysis of the most successful content strategies.

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#ThinkingofYou Weibo Campaign: +11 Million Views

17 Jul 2020

Over the past two months, Dragon Trail’s “Thinking of you” tourism marketing campaign on Weibo has inspired and connected to Chinese travelers, with more than 11,645,000 views, 10,000 discussions, and 31 participating tourism brands.

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How to Use WeChat Channels for Tourism Marketing

17 Jul 2020

In February 2020, WeChat added a new feature to its arsenal: WeChat Channels, an open stream of short video and photo content. How do WeChat Channels work, and how can they be used effectively for tourism marketing?

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Q2 2020 WeChat Rankings Report

15 Jul 2020

The Q2 2020 WeChat Rankings Report focuses on an unprecedented period of WeChat marketing, during a time of no outbound Chinese tourism. How has the COVID-19 pandemic affected readership, and how have tourism brands adjusted to new circumstances?

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Baidu Report: New Travel, New Experiences

08 Jul 2020

A report published by China’s leading search engine and internet giant Baidu, analyzes 2020 web searches to reveal trends in consumer demand and travel intent, including family travel, self-driving travel, and accommodation.

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