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A collaborative research project by DONG Luxury Collection and Dragon Trail, the Luxury Travel Trends in China White Paper provides a comprehensive analysis of China's luxury travel market, based on surveys and interviews with HNWIs, travel agents, and hospitality partners.
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Formal partnerships with celebrities delivered significant engagement boosts to Weibo accounts across multiple categories in Q1 2026, while video content also stood out. Our report covers destinations, airlines, airports, cruise lines, attractions, and hotels.
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China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.
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How has the Iran war impacted Chinese consumer sentiment about travel to the Middle East, and how should regional travel brands approach the market now? These are the latest insights from Dragon Trail’s consumer research, market intelligence, and strategy planning.
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Dragon Trail’s March 2026 survey of 1,038 Chinese travelers covers May Labor Day holiday plans, the impact of the Iran conflict on outbound travel intention, wellness travel, how social media content inspires outbound travel wish lists, and much more.
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The first quarter of 2026 offers several standout examples of how tourism boards can tap into Chinese online trends to raise engagement with destination marketing content. Our rankings report also covers airlines, airports, cruise lines, attractions, hotels, and car rentals.
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China's Labor Day holiday runs from 1-5 May and is a peak period for outbound trips. In Dragon Trail's newest Chinese consumer survey, 24% of those intending to travel outbound in 2026 planned to go during the May holiday. Here are their top destinations and trip plans.
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Tourism New Zealand kicked off a new campaign for the Chinese market in March 2026, specifically targeting the silver travel market – travelers aged 50+ – and guided by bespoke research conducted by Dragon Trail International.
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Although it's too early to understand the full impact of the latest conflict in the Middle East on Chinese tourism to the region and beyond, this is what we know so far based on information from and interviews with major Chinese travel agencies.
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