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Released by Tencent Marketing Insight and Tongcheng Research Institute, the Chinese Travel Consumption Trends White Paper 2023 outlines top consumer trends and preferences for travel, based on a survey of more than 2,000 travelers.
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Dragon Trail’s Q1 2023 University Rankings Report for WeChat and Weibo reveals the leading universities, countries, posts, and types of content on Chinese social media by overseas universities at the start of 2023.
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China’s tourism market was back and bigger than ever during 2023’s Labor Day holiday from 29 April-3 May, with traveler numbers and bookings surpassing pre-pandemic levels at home. Outbound travel recovery also showed a strong upward trend.
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At Arabian Travel Market Dubai (1-4 May 2023) we spoke to 15 hotels and hospitality groups to find out what Chinese tourism recovery looks like now, and what’s expected for the rest of the year.
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Travel website Mafengwo's report on 2023’s first wave of outbound travelers includes demographic trends, leading destinations, top keywords, and advice for winning the attention of China's early outbound travelers.
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To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.
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Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.
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The first quarter of 2023 saw increased engagement with Weibo content for all categories of tourism brands, alongside some big changes to the top of the rankings table for national tourism boards.
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Three years after the COVID-19 pandemic halted international travel from China, Q1 2023 marks an enormous shift for Chinese outbound tourism marketing on WeChat. Now that borders have reopened for leisure travel, reading rates have soared for most categories.
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