Recursos: noticias, eventos, videos y presentaciones

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Q2 2024 WeChat Rankings Report

11 Jul 2024

There's a new category in our WeChat Rankings: overseas airports! Our report analyzes which airport accounts and content strategies stand out, in addition to discussing popular articles and notable developments for other tourism accounts.

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Are Chinese Tourists Going to the Paris 2024 Olympics?

03 Jul 2024

Are the Paris 2024 Olympic Games causing a surge in Chinese tourism? Although France remains one of the most popular European destinations and a top wish-list country for Chinese tourists, the data does not definitively point to an Olympics-related boost.

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5 Trends for Chinese Overseas Shopping in 2024

26 Jun 2024

What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.

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How to Get a Weibo Account from Overseas

25 Jun 2024

Launched in 2009, Weibo is one of China's earliest and most important social media. Signing up for a Weibo account from overseas is relatively easy. Follow these five steps to start using Weibo now!

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How to Get a WeChat Account from Overseas

19 Jun 2024

With 1.34 billion users, WeChat is China's omnipotent and ubiquitous "superapp". But how can you get a WeChat account from outside of China? Our guide shows you how to register for a WeChat account from overseas in 10 easy steps.

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Q1 2024 Xiaohongshu Rankings Report

27 May 2024

Which posts and content themes from international tourism brands generated the most engagement on Xiaohongshu in Q1 2024? Is video content really more effective than photos-and-text posts? How did engagement rates change since Q4 2023?

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Chinese Tourism in 2024: Insights from ATM

20 May 2024

At ATM Dubai 2024, we spoke to tourism businesses and destinations from around the world to understand the post-pandemic Chinese outbound travel market, including changes in spending, consumer behavior, and traveler profiles.

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Q1 2024 Weibo Rankings Report

13 May 2024

Discover how engagement rates fluctuated across various sectors on Weibo in the first quarter of 2024, and delve into the content strategies driving high engagement, from celebrity-driven posts to hashtag campaigns.

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Infographic: Chinese Shoppers in 2024

08 May 2024

Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?

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