Recursos: noticias, eventos, videos y presentaciones

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Chinese Outbound and Inbound Travel Rules Roundup

24 Jan 2022

To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.

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2021 Full-Year WeChat Rankings Report

19 Jan 2022

In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.

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China’s Travel Trend of the Year: Glamping

05 Jan 2022

Young Chinese are heading to the great outdoors – for fully catered afternoon tea. While many outdoor activities were popular with Chinese travelers in 2021, glamping has taken off the most dramatically, and caught the eye of investors.

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Dragon Trail’s Top 10 Reports & Articles of 2021

31 Dec 2021

We posted blog content every week in 2021, including original research on Chinese traveler sentiment, trend reports, updates on travel rules, and information on developments in Chinese digital market. Here are our top 10 articles of the year.

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2021’s Top 10 WeChat Posts by International Museums

29 Dec 2021

What kind of WeChat content stood out for international museums in 2021? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social media marketing captured the most attention.

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Top 10 WeChat Posts by National Tourism Boards 2021

22 Dec 2021

What were the most popular WeChat articles from overseas tourism destinations in 2021? Here are the top 10 most-viewed articles by national tourism boards published on WeChat this year.

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Top 10 WeChat Posts by DMOs 2021

20 Dec 2021

Which WeChat posts by regional and municipal tourism boards attracted the most attention in 2021? Don't miss our top 10 lists for the year, featuring content from Asia, Europe, and the Middle East.

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China Travel Market Monitor: November 2021 Survey Results

15 Dec 2021

In November 2021, Dragon Trail's China Travel Market Monitor surveyed 1,027 Chinese travelers about their priorities and preferences for future outbound travel, including top destinations and trip purpose. Here are the results.

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Chinese Tourism to Latin America: White Paper

09 Dec 2021

Dragon Trail International's white paper on Chinese tourism to Latin America features 11 detailed country profiles, including visitor information, top destinations, marketing activities, and interviews with industry leaders.

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