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Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
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Airbnb China's report looks ahead to the upcoming 2025 Chinese New Year holiday, based on searches and bookings on its platform. The report includes four major outbound travel trends for Chinese New Year destinations and activities.
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What did China’s post-pandemic outbound travel market look like in 2024? Here are the 9 trends that defined the year, from high-spending FITs and the growth of Xiaohongshu, to shakeups in the global aviation industry and changes to visa policies.
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What is the role of online event technology in a reconnected world? In 2024, Dragon Trail's TNTM online events platform facilitated successful business matchmaking and improved organization at diverse in-person travel industry events in China and the Middle East.
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Dragon Trail's 2024 campaign for Disneyland Resort California is a case study in how to use Xiaohongshu and KOC marketing to drive attraction ticket sales, with more than 8 million impressions and sales growth of at least 16% across four Chinese OTAs.
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Seven essential points to understand about the high-value Chinese family market, what they’re looking for from outbound travel destinations and products, and how you can best reach them through digital marketing.
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Celebrity-related content and holiday campaigns drove strong engagement in Q3 2024, with NTOs leading the way. While airlines and attractions saw modest increases, DMOs and hotels experienced notable declines, reflecting shifting consumer interests.
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Conversations with international tourism professionals at World Travel Market (WTM) London 2024 reveal that the Chinese market remains a driving force for global travel. But there are very few places where Chinese tourism looks the same as it did in 2019.
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China's official public holiday calendar for 2025 has just been published, with huge news about an additional two days of public holidays for Chinese workers starting from this year.
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