Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 13-19 January, 2020.
BLOG
Dragon Trail's first quarterly report for international tourism brands on Sina Weibo tracks and analyzes Q4 2019 performance for tourism boards, airlines, cruise lines, museums & attractions, and hotels.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 6 January-12 January, 2020.
BLOG
Where did Chinese tourists go in 2019, and what were the biggest trends in the way they traveled and the top digital developments? Make sure you're up to date and ready for 2020 with this essential overview of the past year.
EVENTS
In this edition of our monthly webinar series, we will review the full year of WeChat Rankings data from 2019 and Weibo Rankings for Q4 2019, for tourism boards, airlines, cruise lines, museums & attractions, and hotels.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 6-12 January, 2020.
EVENTS
Join Dragon Trail in London to celebrate the Year of the Rat 2020, with a breakfast reception and briefing on the latest in Chinese outbound travel and digital.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 December-5 January, 2020.
BLOG
Southeastern European countries like Serbia, Croatia, Montenegro, and Slovenia have seen some of the world’s highest growth rates for Chinese tourism in recent years. What's attracting Chinese tourists to this part of the world?
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