EVENTS
Dragon Trail’s team will be on site at ITB China, representing clients and taking meetings both at the event and out and about in Shanghai. Please contact us to arrange a meeting.
EVENTS
Dragon Trail will attend the 33rd annual Guangzhou International Travel Fair, exhibiting at our own booth and representing several clients. Please contact us to arrange a meeting.
Company News
The Dragon Trail team traveled near and far last month, to attend, exhibit, and speak at leading industry events around the world. Here's what we did – and how you can meet us in May 2025.
BLOG
We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
EVENTS
Dragon Trail's CEO George Cao will join an all-star lineup of speakers for two sessions at the Skift Asia Forum in Bangkok, sharing his perspectives on the Chinese tourism market, as well as what travel destinations and suppliers can do to market to these consumers.
BLOG
Dragon Trail's Q1 2025 Weibo report reveals a sharp decline in engagement within the hotel category, likely due to the absence of celebrity-related content. In contrast, NTOs and DMOs saw significant growth, driven by successful celebrity campaigns.
BLOG
Dragon Trail’s spring 2025 survey of 1,022 Chinese travelers covers plans for outbound trips in 2025, top information sources and platforms for each stage of the journey, safety perceptions for 23 destinations, attitudes on sustainable travel, and more.
EVENTS
Meet Dragon Trail at 2025's China Outbound Travel and Tourism Market (COTTM) in Beijing. Our team will attend the three-day show, exhibiting our China Travel Academy – China's biggest e-learning platform for travel agents.
EVENTS
In Dragon Trail’s May webinar, we’re joined by guest speaker Leon Li from Fliggy, to share exclusive data on how Chinese FITs will be traveling this summer.
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