Recursos: noticias, eventos, videos y presentaciones

BLOG

What Is RedNote’s New Koubeitong Function?

03 Sep 2025

Koubeitong, which translates as “reputationologist” or “reputation expert”, is a new marketing and advertising function available through leading Chinese social media platform RedNote. This is who can use it, its benefits, and how it works in practice.

MÁS INFORMACIÓN

EVENTS

Webinar: Chinese Travelers – Golden Week and Beyond

24 Sep 2025

Get a sneak peek at all the outbound travel trends for 2025's October Golden Week holiday with the launch of Dragon Trail's newest Chinese Traveler Sentiment Report. The survey also covers overseas shopping, airline choice, and much more.

MÁS INFORMACIÓN

EVENTS

Skift Global Forum: Dragon Trail Roundtable

17 Sep 2025

Dragon Trail's CEO and Co-founder, George Cao is joining the Skift Global Forum in New York City this September, leading an expert guided roundtable on reaching the Chinese consumer.

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BLOG

5 Travel Influencer Marketing Trends for China

27 Aug 2025

Influencers are one of the top sources of information and inspiration for Chinese outbound travelers. These are the five major trends travel brands should understand before launching or updating their influencer marketing strategies for China.

MÁS INFORMACIÓN

Company News

Dragon Trail Organizes Galería Canalejas Trade Event

14 Aug 2025

On 14 August 2025, Madrid's luxury department store Galería Canalejas hosted an engaging and productive travel trade gathering in Guangzhou. As Galería Canalejas' marketing partner in China, Dragon Trail is proud to have organized and run the event.

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BLOG

Q2 2025 Weibo Rankings Report

07 Aug 2025

Celebrity content, offline events, and fan giveaways led engagement, with standout campaigns from AirAsia and Holiday Inn. Cruise videos under-performed on Weibo, showing the need for platform-specific strategies.

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Company News

Utour Integrates Dragon Trail Content & Tech for Travel Agent Training

07 Aug 2025

One of China's leading outbound travel agencies, Utour has launched a new Travel Expert Certification Platform with Dragon Trail’s tech and training content, connecting global destinations with Utour's 5,000 retail travel advisors across 20 provinces and regions.

MÁS INFORMACIÓN

EVENTS

Webinar: Influencer Marketing for Chinese Outbound Tourism

27 Aug 2025

In Dragon Trail’s August webinar, we're covering the must-know developments in influencer marketing to reach Chinese outbound tourists, including new strategies and resources. This webinar will be offered in two sessions for viewers in multiple time zones.

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BLOG

Chinese Outbound Travel Trade Survey: July 2025

30 Jul 2025

Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.

MÁS INFORMACIÓN

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