How can hotels effectively market and sell to Chinese international travelers? We’ve identified the three essentials for any international hotel’s marketing and sales strategy for China.
The Hurun Chinese Luxury Consumer Survey 2025 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
The Ministry of Heritage & Tourism, the Sultanate Oman has officially appointed Dragon Trail International as its marketing representative in China, starting from January 1, 2025.
Dragon Trail's CEO George Cao will attend ATM in Dubai between 28 April-1 May 2025. Dragon Trail is currently delivering marketing services to clients in the UAE, Saudi Arabia, and Oman, and we look forward to strengthening our connections in the region at ATM.
These are six of the most common sales and marketing pitfalls for international hotels trying to get established in the Chinese market, and recommendations for avoiding them, from Dragon Trail's Chief Operating Officer Li Hui.
Discover how posting frequency, follower growth, and content strategies have shaped performance in our first annual Xiaohongshu/RedNote Rankings Report for international travel brands, highlighting top-performing accounts and popular content.
Dragon Trail International is looking for a new Market Development Director or Manager to join our team in Beijing or Shanghai. Find out more about the position and how to apply.
The use of AI for tourism and tourism marketing is just getting started. To understand more about how technological advancements are already driving marketing to Chinese international travelers, we spoke to Jaime Gonzalo, VP of Huawei Mobile Services Europe.
Thousands of Chinese travel agents are now prepared to promote and sell trips to the USA, thanks to incentive promotions by Dragon Trail International to support Brand USA’s new USA Discovery Program for the Chinese market.
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