BLOG
Airbnb's report on Chinese outbound travel for the upcoming National Day holiday from 1-8 October highlights trends and developments based on searches by Chinese Airbnb users, including the rise of European beauty spots and Asian islands.
BLOG
Koubeitong, which translates as “reputationologist” or “reputation expert”, is a new marketing and advertising function available through leading Chinese social media platform RedNote. This is who can use it, its benefits, and how it works in practice.
EVENTS
Get a sneak peek at all the outbound travel trends for 2025's October Golden Week holiday with the launch of Dragon Trail's newest Chinese Traveler Sentiment Report. The survey also covers overseas shopping, airline choice, and much more.
EVENTS
Dragon Trail's CEO and Co-founder, George Cao is joining the Skift Global Forum in New York City this September, leading an expert guided roundtable on reaching the Chinese consumer.
BLOG
Influencers are one of the top sources of information and inspiration for Chinese outbound travelers. These are the five major trends travel brands should understand before launching or updating their influencer marketing strategies for China.
Company News
On 14 August 2025, Madrid's luxury department store Galería Canalejas hosted an engaging and productive travel trade gathering in Guangzhou. As Galería Canalejas' marketing partner in China, Dragon Trail is proud to have organized and run the event.
BLOG
Celebrity content, offline events, and fan giveaways led engagement, with standout campaigns from AirAsia and Holiday Inn. Cruise videos under-performed on Weibo, showing the need for platform-specific strategies.
Company News
One of China's leading outbound travel agencies, Utour has launched a new Travel Expert Certification Platform with Dragon Trail’s tech and training content, connecting global destinations with Utour's 5,000 retail travel advisors across 20 provinces and regions.
EVENTS
In Dragon Trail’s August webinar, we're covering the must-know developments in influencer marketing to reach Chinese outbound tourists, including new strategies and resources. This webinar will be offered in two sessions for viewers in multiple time zones.
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