BLOG
One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 10-16 April 2021.
Company News
On 23 March, 2021, Dragon Trail International delivered a one-day live streaming training workshop for the Embassy of Canada to China in Beijing, run by Dragon Trail’s CEO and co-founder, George Cao.
Podcast
In the April episode of The Chinese Tourism Podcast, we discuss Dragon Trail's new Chinese traveler sentiment survey, the importance of destination safety and friendliness for future travel plans, and implications of the #StopAsianHate movement.
WeChat Rankings
The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 3-9 April, 2021.
BLOG
Ahead of IT&CM and CTW China 2021, we spoke to TTG Asia Media's Managing Director and event organizer Darren Ng about what he's learned, the biggest surprises, and his outlook on international travel and events as the market moves closer to recovery.
Weibo Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 3-9 April 2021.
BLOG
To help keep the travel industry up to date and informed, we’re tracking all the latest developments and regulations regarding travel into and out of mainland China.
EVENTS
In this essential webinar on video for Chinese tourism marketing, we’ll introduce you to China’s leading online platforms for video marketing, with practical advice on content and strategy, stand-out case studies, and solutions to maximize budgets.
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