EVENTS
Dragon Trail will be attending Fitur in Madrid from January 22-24, 2025. Our sister brand TMW (Travel Marketing Watch) is an official media partner of this leading international travel trade fair.
BLOG
What is the role of online event technology in a reconnected world? In 2024, Dragon Trail's TNTM online events platform facilitated successful business matchmaking and improved organization at diverse in-person travel industry events in China and the Middle East.
BLOG
Dragon Trail's 2024 campaign for Disneyland Resort California is a case study in how to use Xiaohongshu and KOC marketing to drive attraction ticket sales, with more than 8 million impressions and sales growth of at least 16% across four Chinese OTAs.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 November 2024.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 16-22 November 2024.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 November 2024.
EVENTS
Dragon Trail's Market Development Director Andres Rodriguez will attend the official closing event for the Year of Kazakhstan Tourism in China as a guest of honor, delivering a presentation on Chinese travel sentiment and behaviors in 2024.
BLOG
Seven essential points to understand about the high-value Chinese family market, what they’re looking for from outbound travel destinations and products, and how you can best reach them through digital marketing.
BLOG
Celebrity-related content and holiday campaigns drove strong engagement in Q3 2024, with NTOs leading the way. While airlines and attractions saw modest increases, DMOs and hotels experienced notable declines, reflecting shifting consumer interests.
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