EVENTS
Join Dragon Trail's July webinar for an inside look at the Chinese travel industry and outbound tourism market in 2025. Don't miss this chance to be the first to see the freshest travel trade survey data from Dragon Trail Research.
EVENTS
Dragon Trail's Sienna Parulis-Cook is speaking about the Chinese traveler's digital journey at WorldView 2025, an online global conference focused on international digital marketing, search, and strategy.
Company News
Dragon Trail organized a luncheon for the State of Rio de Janeiro in Beijing on 30 May 2025, with 20 VIP guests from the Chinese travel trade, media, and KOLs. This was the first event of its kind promoting Brazil's State of Rio de Janeiro in China.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 24-30 May 2025
Company News
In April 2025, Dragon Trail organized and led the first-ever FAM trip for Chinese media and KOLs to visit the Sultanate of Oman, with a one-week trip resulting in more than 160 pieces of media coverage across social apps, digital news platforms, travel websites, and radio.
EVENTS
As more Chinese OTAs and travel websites develop and launch their own AI-driven services, it’s time to explore the current uses and future potential of AI for Chinese outbound tourism.
Company News
With record-breaking Chinese visitor numbers in 2024, the Brazilian Tourist Board has signed an MOU for cooperation with Dragon Trail to further develop Brazil’s market outreach in China.
BLOG
Fliggy's 7 summer travel trends for Chinese outbound tourists, including top and fastest-growing destinations, the truth about shrinking lead times and rising expectations, and food tourism.
BLOG
In Q1 2025, celebrity-driven content emerged as the top-performing strategy for international travel brands on Xiaohongshu (aka RedNote). Creative videos, lucky draws, fan giveaways, and pop culture tie-ins also proved highly effective.
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