BLOG
China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 14-20 June 2025.
BLOG
Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 14-20 June 2025
Company News
The Los Angeles Tourism & Convention Board launched their new Travel Trade Hub for India on 23 June, 2025. This is the first time Dragon Trail's Travel Trade Hub platform has been offered via WhatsApp, to a market outside of China.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 7-13 June 2025
EVENTS
Join Dragon Trail's July webinar for an inside look at the Chinese travel industry and outbound tourism market in 2025. Don't miss this chance to be the first to see the freshest travel trade survey data from Dragon Trail Research.
EVENTS
Dragon Trail's Sienna Parulis-Cook is speaking about the Chinese traveler's digital journey at WorldView 2025, an online global conference focused on international digital marketing, search, and strategy.
Company News
Dragon Trail organized a luncheon for the State of Rio de Janeiro in Beijing on 30 May 2025, with 20 VIP guests from the Chinese travel trade, media, and KOLs. This was the first event of its kind promoting Brazil's State of Rio de Janeiro in China.
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