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In Q1 2025, celebrity-driven content emerged as the top-performing strategy for international travel brands on Xiaohongshu (aka RedNote). Creative videos, lucky draws, fan giveaways, and pop culture tie-ins also proved highly effective.
Company News
Dragon Trail International was honored to win Gold in the 2025 CTW Chinese Tourist Welcome Awards at the Guangzhou International Travel Fair, in the Internet & Media category. CTW is the leading award program for the Chinese outbound tourism market.
Company News
The Dragon Trail team traveled near and far last month, to attend, exhibit, and speak at leading industry events around the world. Here's what we did – and how you can meet us in May 2025.
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Dragon Trail helped Tourism New Zealand to upgrade their Chinese travel trade marketing with the launch of the all-new 100% Pure New Zealand Specialist Program, attracting more than 1,500 sign-ups in just two weeks.
Company News
Dragon Trail’s 2025 bi-lingual white paper aims to provide an in-depth understanding of Chinese tourism market to the MENA region, its future potential, and what kinds of marketing resonates best. Learn more about the project and how you can get involved.
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China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.
EVENTS
Dragon Trail’s team will be on site at ITB China, representing clients and taking meetings both at the event and out and about in Shanghai. Please contact us to arrange a meeting.
EVENTS
Dragon Trail will attend the 33rd annual Guangzhou International Travel Fair, exhibiting at our own booth and representing several clients. Please contact us to arrange a meeting.
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We've analyzed and compared Chinese travelers' perceptions of safety for Australia, France, Japan, Singapore, Thailand, the UK, and the US from 2021-2025, revealing major trends in consumer sentiment for each destination and outbound travel in general.
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