The first report on China's up-and-coming customized travel sector to combine both industry and consumer insights. Findings include valuable takeaways for industry practitioners, and information on how COVID-19 has changed customized travelers’ priorities.
To help navigate this unprecedented and uncertain period for world travel, Dragon Trail has launched a new customized research service to assist international travel brands to adjust their China market strategies and reach their target audience.
Bora Shnitman, former Israel Tourism Attaché & Director at Israel Ministry of Tourism, has officially joined Dragon Trail Interactive as Vice President of Client Strategy, leading the new Market Research and Client Strategy team.
On February 25, 2020, China Travel Academy (CTA) welcomed its 50,000th registered user. Dragon Trail's online platform has helped tourism brands train the Chinese travel trade since 2015, with a surge in users during the coronavirus crisis.
On 21 February, 2020, Dragon Trail Interactive held the Tourism Recovery Action Online Summit. This online event was organized to help attendees navigate the coronavirus crisis, with insights and advice from 23 leading travel industry professionals.