To help navigate this unprecedented and uncertain period for world travel, Dragon Trail has launched a new customized research service to assist international travel brands to adjust their China market strategies and reach their target audience.
Bora Shnitman, former Israel Tourism Attaché & Director at Israel Ministry of Tourism, has officially joined Dragon Trail Interactive as Vice President of Client Strategy, leading the new Market Research and Client Strategy team.
On February 25, 2020, China Travel Academy (CTA) welcomed its 50,000th registered user. Dragon Trail's online platform has helped tourism brands train the Chinese travel trade since 2015, with a surge in users during the coronavirus crisis.
On 21 February, 2020, Dragon Trail Interactive held the Tourism Recovery Action Online Summit. This online event was organized to help attendees navigate the coronavirus crisis, with insights and advice from 23 leading travel industry professionals.
PromPerú has received the International Impact prize at the Creatividad Empresarial awards for the 2018-2019 video series, “Uncover the Mysteries of Peru,” created together with Dragon Trail to promote Peru as a travel destination to Chinese audiences.
Dragon Trail Interactive has launched a Spanish-language website, as part of the company's commitment to and strong relationship with Spanish-speaking tourism markets.