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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 22-28 October 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 22-28 October 2022.

NTOs:
N.1 Netherlands Board of Tourism and Conventions:
Short video: Cycling with Theo Bos. (View)
N.2 Tourism Authority of Thailand – Shanghai Office:
Short video: Yu Gengyin performance at TAT event in Hangzhou. (View)
N.3 Swiss National Tourist Office: The Matterhorn in autumn. (View)

DMOs:
N.1 Macao Government Tourism Organization:
Super X dance competition season 5. (View)
N.2 Discover Hong Kong:
Hong Kong desserts. (View)
N.3 Forever Edinburgh:
UGC photos of Princes Street Gardens. (View)

Airlines:
N.1 All Nippon Airways: Japanese desserts. (View)
N.2 Cathay Pacific: 11/11 promotion. (View)
N.3 Lufthansa: Share your travel memories for a chance to win a plane ticket. (View)

Cruise Lines:
N.1 Royal Caribbean International:
Giveaway: What’s the name of our new ship? (View)
N.2 MSC Cruises: Good news! Our LNG natural gas-powered ship, MSC World Europa has been launched. (View)
N.3 Viking Cruises: 2023 sailings + live streaming. (View)

Attractions & Museums:
N.1 The British Museum: Two-headed snake object from Mexico, 16th century. (View)
N.2 Louvre Museum, Paris: Two Botticelli frescoes. (View)
N.3 V&A Museum: Video | Costume design: SIX the Musical. (View)

Hotels:
N.1 Small Luxury Hotels of the World: Be at one with nature with these room views. (View)
N.2 Mandarin Oriental Hotel Group: 11/11: Shop M.O. (View)
N.3 Marriott Bonvoy: Autumn dining promotions. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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