Resources - news, events, videos & presentations

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 30 July-5 August 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 July-5 August 2022.

N.1 Tourism Authority of Thailand – Shanghai Office:
Qixi live streaming. (View)
N.2 Visit Korea – Beijing Office:
Busan promotion and giveaway. (View)
N.3 Swiss National Tourist Office: Happy birthday, My Switzerland + short video. (View)

N.1 Discover Hong Kong:
Pop up exhibitions in Hong Kong. (View)
N.2 Forever Edinburgh:
UGC photos: Summer in Edinburgh. (View)
N.3 Macao Government Tourism Office:
Macau has beaten the virus! (View)

N.1 All Nippon Airways: Happy Qixi. (View)
N.2 Emirates Airline: We’re hiring a First Officer. (View)
N.3 Lufthansa: We’re resuming Nanjing-Frankfurt flights in September. (View)

Cruise Lines:
N.1 Royal Caribbean International:
August giveaway. (View)
N.2 MSC Cruises: Romantic cruises + Qixi giveaway. (View)
N.3 Viking Cruises: Qixi + KOL photos. (View)

Attractions & Museums:
N.1 Louvre Museum, Paris: Hello, August! Lorenz Frølich: Harvest Scene in Holmstrup. (View)
N.2 Art Institute of Chicago: Georges Seurat: A Sunday on La Grande Jatte. (View)
N.3 The Museum of Modern Art, New York: Edvard Munch: The Storm. (View)

N.1 Marriott Bonvoy: Marriott x Bazaar: “All in for Love” video with Guan Yupeng and Li Muchen. (View)
N.2 Bulgari Hotels and Resorts: Shanghai Bulgari Spa. (View)
N.3 Shangri-La Hotels and Resorts: Poll + points giveaway: Which is your favorite of these six destinations? (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

Share this:

Weibo Rankings

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.