Dragon Trail to Speak at Tourism Upgrade LIVE Event in Sydney and Melbourne – 23 & 25 May

Event details

Date: 23 May 2017

Little Red Pocket Cocktail Bar 422 Little Collins Street Melbourne

Speaker: Saxon Booth

“Marketing to Chinese travellers: get updated on what’s working in Chinese social media, PR and trade.”

HollyG  from Tourism Upgrade will be chatting with Saxon Booth a senior manager with Chinese digital agency Dragon Trail Interactive, who has been living and working in Beijing and Shanghai for the past five years. Holly, Saxon and other panelists soon to be announced will offer their insights and advice into this important market and as always, provide practical actions to evolve your tourism marketing efforts.

Reaching 122 million outbound trips in 2016, the sheer size of the China market presents an enormous opportunity for tourism brands. But with size comes complexity and the risk of missing your target audience. Consumer tastes are changing quickly, platforms and channels are evolving and the balance between group and FIT is changing. In this shifting environment, how do you inspire consumers to buy and empower the trade to sell you?

From Chinese consumer social media channels to PR and working with the trade, we look at marketing strategies that are delivering results for tourism brands globally and increasing their share of the China market.

Melbourne event

DATE: Tuesday, 23 May 2017
TIME: 6.00pm – 7.30pm
VENUE: Little Red Pocket Cocktail Bar 422 Little Collins Street Melbourne
COST: Free

Sydney event

DATE: Thursday, 25 May 2017
TIME: 6.00pm – 7.30pm
VENUE: The Dolphin Hotel Level 2 412 Crown St, Surry Hills
COST: Free

Tourism Upgrade LIVE are free networking and learning events designed to keep you up to date with the latest in tourism marketing. These events are complemented by the Tourism Upgrade podcast that you can find on iTunes or your preferred podcast app.