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Webinar: China’s Gen-Z Travelers

In this webinar from Dragon Trail and leading Chinese travel website Mafengwo, learn what inspires China’s Gen-Z travelers, how this up-and-coming generation is traveling post-pandemic, and how to market to them most effectively.

Event details

Date: Wednesday, 26 May

Time: 9am London (4pm Beijing)

Type of Event: Webinar

Speaker: Liu TingTing and Sienna Parulis-Cook

Chinese born in the 1990s and later now make up the largest proportion of Chinese travelers, and they have been key to the recovery of China’s domestic tourism market. For outbound destinations, travel businesses, and tourism marketers, getting to know China’s Generation-Z is a must.

In this webinar, learn what inspires China’s post-95s and post-00s generations to travel, and their preferences for activities, accommodation, and more. We’ll be joined by Liu TingTing from Mafengwo – the Chinese travel website and app that’s most popular with Gen-Z – to share the latest information on how this generation is traveling post-pandemic, and how to market to them most effectively.


Liu TingTing – Director of International Partnership, Mafengwo

Sienna Parulis-Cook – Director of Marketing & Communications, Dragon Trail International


Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

Date: Wednesday, 26 May, 2021
Time: 9am London (4pm Beijing)

Event calendar

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