Webinar: Working with the Chinese Travel Trade in 2026

Event details

Date: Wednesday, 28 January

Time: 9am UK/5pm China

Type of Event: Webinar

Speaker: Dragon Trail Research + COITM

For nearly all international suppliers targeting China’s outbound travel market, understanding the 2026 demand trends of Chinese outbound tour operators and travel agencies is of paramount importance. Webinar attendees will be the first to see the results of two new surveys of the Chinese travel trade, from Dragon Trail International and our partners, the China Outbound and Inbound Tourism Market (COITM). The team will also share how COITM can help international suppliers to connect and partner with the Chinese travel trade.

Don’t miss this chance to get fresh and exclusive insights on what Chinese outbound travel agents and tour operators are looking for in 2026, travel trends for the upcoming Chinese New Year holiday, and much more.

Speakers:

Janice Meng – Market Research Analyst, Dragon Trail International

Tiana Tian – Market Research Analyst, Dragon Trail International

Sienna Parulis-Cook – Director of Marketing and Communications, Dragon Trail International

Jane Carter – Global Sales Director, COITM

Qing Qinghui – COITM Founder and Project Director

Registration

Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

Date: Wednesday, 28 January, 2026
Time: 9am London (5pm Beijing)
Register