Webinar: Xiaohongshu for Tourism Marketing

Event details

Date: Wednesday, 28 August 2024

Time: 9am UK/4pm China

Type of Event: Webinar

Speaker: Cathy Wu, Sienna Parulis-Cook, Emily Cao

Xiaohongshu, also known as Little Red Book or RED, has become China’s most popular social media platform for travel planning, inspiration, and even booking. In Dragon Trail’s August 2024 webinar, we’re joined by special guest speaker Cathy Wu from Xiaohongshu, to share insights on how to use the platform for tourism marketing, and case studies of overseas tourism brands and content that’s resonating with Chinese travelers in 2024.

Webinar attendees will also get a chance to see and learn from exclusive Dragon Trail rankings data on the Xiaohongshu performance of overseas travel brands, identifying the top accounts, campaigns, and content types this year.

The webinar presentation will be followed by a live Q&A.

Speakers

– Cathy Wu, Head of Outbound Travel, Commercialization, Xiaohongshu

– Emily Cao, Marketing Specialist, Dragon Trail International

– Sienna Parulis-Cook, Director of Marketing and Communications, Dragon Trail International

Registration

Registration is required to access this free webinar, and a copy of the presentation will be shared with attendees.

Date: Wednesday, 28 August 2024
Time: 9am London (4pm Beijing)
Register