Date: Thursday, 24 July
Time: 10:30am UK start time; Sienna's session at 7pm UK
https://www.youtube.com/@internationalsearchnews
Type of Event: Conference
Speaker: Sienna Parulis-Cook
How do Chinese travelers use social media and other digital tools to plan, book, navigate, and share their trips overseas? And how can tourism destinations and travel brands tap into these digital trends to inspire Chinese visitors and get added to their itineraries? In her session at WorldView 2025, Sienna Parulis-Cook will share Dragon Trail’s latest consumer research on Chinese travelers’ digital use throughout their trips, along with practical advice and case studies for destinations, hotels, and attractions.
WorldView 2025 is an online global conference focused on international digital marketing, search, and strategy, covering markets across China, Japan, South Korea, and Vietnam. The event features around 18 expert speakers, representing a wide range of experience – from agency leadership and academic research to cutting-edge insights on global search trends. Attendees can expect actionable sessions, thought-provoking discussions, and a diverse perspective on the evolving digital landscape.
The WorldView 2025 Conference will be exclusively live, online, through the International Search News YouTube channel.
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