WTM London 2024: Dragon Trail Speaking

Event details

Date: Thursday, 7 November

Time: 14:15-15:30

ExCel London, Purple Theatre

Type of Event: Conference

Speaker: Sienna Parulis-Cook

Dragon Trail’s Director of Marketing and Communications, Sienna Parulis-Cook is joining the WTM London 2024 conference as a panelist for the session “Understanding The Power of Chinese Travelers: Trends To Capitalize On, and Pitfalls To Avoid”.

She will join speakers from the Austrian and Saudi tourism boards, Check-in Asia, and Tourism Economics to discuss the economic impact of Chinese tourists, highlight key emerging trends, and provide actionable strategies to engage with this changing demographic, putting a focus on recent data and projections for 2025.

Speakers:

Emanuel Lehner-Telič, Head of Markets Asia-Pacific, Austria Tourism

Sienna Parulis-Cook, Director of Marketing and Communications, Dragon Trail International

Gary Bowerman, Director, Check-in Asia

Alhasan Aldabbagh, President-APAC, Saudi Tourism Authority

Dave Goodger, Managing Director EMEA, Tourism Economics

Moderator: Mingjie Wang, Journalist, China Daily

Click here to learn more about the session on the WTM website.

To arrange a meeting with Sienna or with Dragon Trail’s Director of International & Inbound Markets, William Ace Rowles at WTM, please send an email to communications@dragontrail.com.