WTM London 2025: Dragon Trail Speaking

Event details

Date: Thursday, 6 November

Time: 10:35-10:50am (as part of PATA's 10am-12pm session)

Meeting Room SG26, Excel London

Type of Event: Conference

Speaker: Sienna Parulis-Cook

Dragon Trail is speaking at WTM London, with a talk entitled, “The Chinese Traveler Now: Behavior, Channels & Opportunity”. China’s outbound tourism recovery continues, but traveler expectations have evolved. This session explores the latest behavioral shifts, including regional travel trends, generational differences, and how digital channels – from OTAs to social commerce – are influencing decision-making and spending.

The talk is part of the Pacific Asia Travel Association’s (PATA) session at World Travel Market London 2025, which will explore the latest developments shaping the Asia-Pacific travel landscape, through a mix of data-driven presentations and an engaging panel discussion. The session concludes with a dedicated networking segment, offering delegates the opportunity to exchange ideas and foster new partnerships focused on Asia-Pacific markets.

Click here for the full event program for PATA’s session at WTM London, which runs from 10am-12pm on Thursday, 6 November. To secure your seat at the session, please click here.