Recursos: noticias, eventos, videos y presentaciones

BLOG

How Hotels Can Capture the Chinese Market Overseas

26 Mar 2025

How can hotels effectively market and sell to Chinese international travelers? We’ve identified the three essentials for any international hotel’s marketing and sales strategy for China.

MÁS INFORMACIÓN

BLOG

6 Mistakes International Hotels Make with China

14 Mar 2025

These are six of the most common sales and marketing pitfalls for international hotels trying to get established in the Chinese market, and recommendations for avoiding them, from Dragon Trail's Chief Operating Officer Li Hui.

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EVENTS

Webinar: Hotel Marketing for Chinese Outbound Tourists

13 Mar 2025

Our March 2025 webinar is a must for anyone in the hotel industry looking to launch or improve their China market outreach. We’ll cover what overseas hotels need to know about attracting and accommodating Chinese guests and working with the Chinese travel trade.

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BLOG

WTM 2022: Expectations for Chinese Tourism

16 Nov 2022

As China relaxes international travel rules and flights double this winter, what’s the view on Chinese travel in top destination countries? Last week at WTM 2022, we spoke to hoteliers, DMOs, and airlines around Asia.

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BLOG

Winners: 2022 TMW Awards for Tourism Marketing

21 Sep 2022

On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.

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BLOG

How Hotels Localize Their Marketing for China

31 Aug 2022

International hotel brands in China must embrace localization, making strategic choices about marketing, partnerships, and even amenities and design to best suit their target audiences. How are these five hotel brands successfully localizing for the Chinese market?

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TMW Travel Marketing Awards: 2022 Nominees

25 Jul 2022

The short-list of nominees has been announced for the TMW Travel Marketing Awards, which return in 2022 to celebrate and highlight outstanding cases of global travel marketing. The list includes 25 campaigns and 10 marketing teams.

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BLOG

Q2 2022 Weibo Rankings Report

20 Jul 2022

Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.

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BLOG

Q2 2022 WeChat Rankings Report

13 Jul 2022

Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.

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