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As travel to your destination resumes, you’ll need a fresh approach to research, markets, values, and messages in order to match the right travelers with the right experiences. And for that you need data.
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As Korea starts reopening to international travel, we interviewed the Korea Tourism Board's Chief Representative in Shanghai, Lee Hyunjin, about their new WeChat mini-program for MICE, world-class facilities, and the cultural exports that keep Korea in the limelight.
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Ahead of the Greece-China Virtual B2B Travel Roadshow, we spoke to the Director of Greek National Tourism Organization in Beijing, Yannis Plexousakis, about Greece's leadership in post-pandemic tourism recovery and expectations for the return of Chinese tourists.
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As part of South African Tourism's September digital roadshow for China, three Virtual Fam Trips transported hundreds of Chinese travel trade professionals to South African hotels, national parks and more through digital technology.
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Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.
EVENTS
Live streamed by Dragon Trail, the 2021 International Cultural & Creative Economy Forum and Huangshan Tourism Festival offers a full day of keynote speeches and panel discussions from tourism industry leaders from China and around the world.
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Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.
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On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.
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The Kenya Tourism Board relaunched its WeChat account on 12 April, 2021, with an updated strategy to inform and inspire the post-pandemic Chinese traveler.
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