Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.
We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.
On 11 August, VisitScotland and the Edinburgh Tourism Action Group (ETAG) teamed up to take Chinese viewers straight into the excitement of Edinburgh’s August festival season with a two-hour live streaming on Weibo, attracting 400k live viewers.