Recursos: noticias, eventos, videos y presentaciones

BLOG

Tourism Marketing Post-COVID for Destinations

15 Nov 2021

As travel to your destination resumes, you’ll need a fresh approach to research, markets, values, and messages in order to match the right travelers with the right experiences. And for that you need data.

MÁS INFORMACIÓN

BLOG

Interview: Korea Ready to Revive MICE Travel

10 Nov 2021

As Korea starts reopening to international travel, we interviewed the Korea Tourism Board's Chief Representative in Shanghai, Lee Hyunjin, about their new WeChat mini-program for MICE, world-class facilities, and the cultural exports that keep Korea in the limelight.

MÁS INFORMACIÓN

BLOG

Interview: How Greece Leads on Tourism Recovery

03 Nov 2021

Ahead of the Greece-China Virtual B2B Travel Roadshow, we spoke to the Director of Greek National Tourism Organization in Beijing, Yannis Plexousakis, about Greece's leadership in post-pandemic tourism recovery and expectations for the return of Chinese tourists.

MÁS INFORMACIÓN

BLOG

Virtual Fam Trips Take Chinese to South Africa at Online Roadshow

27 Oct 2021

As part of South African Tourism's September digital roadshow for China, three Virtual Fam Trips transported hundreds of Chinese travel trade professionals to South African hotels, national parks and more through digital technology.

MÁS INFORMACIÓN

BLOG

Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

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EVENTS

2021 International Cultural & Creative Economy Forum and Huangshan Tourism Festival

15 Oct 2021

Live streamed by Dragon Trail, the 2021 International Cultural & Creative Economy Forum and Huangshan Tourism Festival offers a full day of keynote speeches and panel discussions from tourism industry leaders from China and around the world.

MÁS INFORMACIÓN

BLOG

Chile and Polaroid Run Chinese KOL Campaign for Travel

04 Aug 2021

Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.

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BLOG

Peru: First WeChat Live Stream from the Americas

16 Jun 2021

On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.

MÁS INFORMACIÓN

BLOG

Kenya’s Tourism Experiences Attract Chinese Visitors through WeChat

01 Jun 2021

The Kenya Tourism Board relaunched its WeChat account on 12 April, 2021, with an updated strategy to inform and inspire the post-pandemic Chinese traveler.

MÁS INFORMACIÓN

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