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On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.
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We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.
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On 11 August, VisitScotland and the Edinburgh Tourism Action Group (ETAG) teamed up to take Chinese viewers straight into the excitement of Edinburgh’s August festival season with a two-hour live streaming on Weibo, attracting 400k live viewers.
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Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.
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The short-list of nominees has been announced for the TMW Travel Marketing Awards, which return in 2022 to celebrate and highlight outstanding cases of global travel marketing. The list includes 25 campaigns and 10 marketing teams.
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Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.
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Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.
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Dragon Trail International has made Turespaña’s Spain Specialist Program available to Chinese travel trade professionals by adapting the SCORM-based e-learning course to mobile devices and integrating it within the WeChat ecosystem.
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With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.
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