Company News
On 1 August 2024, Dragon Trail delivered a half-day training on Chinese tourism and destination marketing to Cambodia Airports in Sihanoukville, as part of Cambodia Airports’ increased focus on destination marketing to boost the brand awareness of Cambodia.
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Which WeChat articles by overseas tourism destinations got the most views in 2023? Here are the top 10 most-viewed articles by NTOs, DMOs, and Attractions & Museums published on WeChat this year.
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Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
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Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.
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Ready to welcome back Chinese visitors, VisitBritain hosted the travel trade in Shanghai, Guangzhou, and Beijing in March 2023. Organized by Dragon Trail, the events launched the “See Things Differently” campaign in China.
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The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?
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Which WeChat articles by overseas tourism destinations got the most views in 2022? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
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As China relaxes international travel rules and flights double this winter, what’s the view on Chinese travel in top destination countries? Last week at WTM 2022, we spoke to hoteliers, DMOs, and airlines around Asia.
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On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.
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