BLOG
Which WeChat articles by overseas tourism destinations got the most views in 2022? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
BLOG
As China relaxes international travel rules and flights double this winter, what’s the view on Chinese travel in top destination countries? Last week at WTM 2022, we spoke to hoteliers, DMOs, and airlines around Asia.
BLOG
On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.
BLOG
We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.
BLOG
On 11 August, VisitScotland and the Edinburgh Tourism Action Group (ETAG) teamed up to take Chinese viewers straight into the excitement of Edinburgh’s August festival season with a two-hour live streaming on Weibo, attracting 400k live viewers.
BLOG
Jordan Tourism Board's Afanah Zohier projects a coming Chinese travel boom. Find out why, and what role the tourism board’s updated WeChat and Weibo strategy plays in this, in our exclusive interview.
BLOG
The short-list of nominees has been announced for the TMW Travel Marketing Awards, which return in 2022 to celebrate and highlight outstanding cases of global travel marketing. The list includes 25 campaigns and 10 marketing teams.
BLOG
Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.
BLOG
Q2 2022 was not a strong period for Chinese travel, yet accounts that focused more on entertaining, inspirational content were able to maintain or even grow readership. At the same time, practical information drove many of the top article views.
Los fantásticos socios con los que colaboramos
Suscríbase a nuestro boletín gratuito para mantenerse al tanto de las últimas noticias
NO COMPARTIMOS SU INFORMACIÓN CON TERCEROS. CONSULTE NUESTRA POLÍTICA DE PRIVACIDAD.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.
