Recursos: noticias, eventos, videos y presentaciones

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Top 10 WeChat Posts by Tourism Destinations 2023

01 Jan 2024

Which WeChat articles by overseas tourism destinations got the most views in 2023? Here are the top 10 most-viewed articles by NTOs, DMOs, and Attractions & Museums published on WeChat this year.

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Douyin: 2023 Travel Industry White Paper

14 Aug 2023

Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.

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Seat Capacity for China Outbound Improves in Q2

20 Apr 2023

Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.

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VisitBritain Travel Trade Roadshows in China

29 Mar 2023

Ready to welcome back Chinese visitors, VisitBritain hosted the travel trade in Shanghai, Guangzhou, and Beijing in March 2023. Organized by Dragon Trail, the events launched the “See Things Differently” campaign in China.

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Key Developments for Chinese Tourism in 2023

22 Mar 2023

The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?

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Top 10 WeChat Posts by Tourism Destinations 2022

19 Dec 2022

Which WeChat articles by overseas tourism destinations got the most views in 2022? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.

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WTM 2022: Expectations for Chinese Tourism

16 Nov 2022

As China relaxes international travel rules and flights double this winter, what’s the view on Chinese travel in top destination countries? Last week at WTM 2022, we spoke to hoteliers, DMOs, and airlines around Asia.

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Winners: 2022 TMW Awards for Tourism Marketing

21 Sep 2022

On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.

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Interview: WTTC’s Sarah Wang on Tourism Marketing for China

13 Sep 2022

We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.

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