Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
Xiaohongshu, also known as Little Red Book or RED, is arguably the most important social media platform for Chinese travel in the post-pandemic era. In our June webinar, get to know how it works and how to maximize engagement for your account.
Dragon Trail’s Chinese Tourism Recovery To-Do List is an essential starting point for destinations and brands to check they’re ready to reengage with the world’s largest tourism source market, starting with an inventory of digital assets.
The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.
Dragon Trail is now offering high-tech filming and broadcasting services in Beijing at Dragon Trail Studios. The new facility expands our production capabilities for virtual and hybrid events, with state-of-the-art design, event management, and online distribution.