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The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
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Koubeitong, which translates as “reputationologist” or “reputation expert”, is a new marketing and advertising function available through leading Chinese social media platform RedNote. This is who can use it, its benefits, and how it works in practice.
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Chinese travelers are ahead of the curve when it comes to the use of AI for tourism. We've rounded up all the AI developments by Chinese OTAs so far, plus three areas where AI is already transforming Chinese tourism.
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Most tourism brands and businesses that want to target the Chinese market need to have a Chinese website. But this isn’t so simple as just translating your content into Chinese. Here are 8 mistakes you might be making with your Chinese website.
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Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at seven Chinese New Year tourism marketing campaigns and activities from 2025, with design and promotion by Dragon Trail International.
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Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.
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On 9 July 2024, Dragon Trail delivered a masterclass on Chinese social media for the Spanish tourism board in Madrid. The session was part of a full-day training, and introduced our bespoke 182-page report on the Chinese digital landscape created for Turespaña.
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Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
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Learn to optimize your content and stand out on China’s trendiest social media platform: Xiaohongshu, also known as RED. Don't miss these 12 expert tips for Xiaohongshu marketing from Dragon Trail's social media team.
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