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Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.
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Learn to optimize your content and stand out on China’s trendiest social media platform: Xiaohongshu, also known as RED. Don't miss these 12 expert tips for Xiaohongshu marketing from Dragon Trail's social media team.
EVENTS
Xiaohongshu, also known as Little Red Book or RED, is arguably the most important social media platform for Chinese travel in the post-pandemic era. In our June webinar, get to know how it works and how to maximize engagement for your account.
BLOG
The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?
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Dragon Trail’s Chinese Tourism Recovery To-Do List is an essential starting point for destinations and brands to check they’re ready to reengage with the world’s largest tourism source market, starting with an inventory of digital assets.
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Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at a few Chinese New Year campaigns and activities from 2023, with design and promotion by Dragon Trail International.
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The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.
Company News
Dragon Trail is now offering high-tech filming and broadcasting services in Beijing at Dragon Trail Studios. The new facility expands our production capabilities for virtual and hybrid events, with state-of-the-art design, event management, and online distribution.
BLOG
On 21 September, the 2022 TMW Awards recognized travel brands from around the world for outstanding global travel marketing teams and creative campaigns, in a hybrid ceremony held in Beijing and online.
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