On 11 August, VisitScotland and the Edinburgh Tourism Action Group (ETAG) teamed up to take Chinese viewers straight into the excitement of Edinburgh’s August festival season with a two-hour live streaming on Weibo, attracting 400k live viewers.
On 21 December 2021, PROMPERÚ was recognized with an award at the Welcome with WeChat Alliance Annual Conference and Global Tourism Boards WeChat Channels Creators Plan Award Ceremony.
As part of South African Tourism's September digital roadshow for China, three Virtual Fam Trips transported hundreds of Chinese travel trade professionals to South African hotels, national parks and more through digital technology.
Dragon Trail's first project working with TikTok helped the Kenya Tourism Board and African Wildlife Foundation to promote a five-day live stream across TikTok, Douyin, Xigua, and Toutiao, reaching 4.11 million viewers in more than 80 countries.
The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.