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Virtual Fam Trips Take Chinese to South Africa at Online Roadshow

27 Oct 2021

As part of South African Tourism's September digital roadshow for China, three Virtual Fam Trips transported hundreds of Chinese travel trade professionals to South African hotels, national parks and more through digital technology.

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TikTok, Douyin Campaign Brings Great Migration to 4.11M Viewers

27 Sep 2021

Dragon Trail's first project working with TikTok helped the Kenya Tourism Board and African Wildlife Foundation to promote a five-day live stream across TikTok, Douyin, Xigua, and Toutiao, reaching 4.11 million viewers in more than 80 countries.

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China: Live Streams, Social Responsibility & Public Discourse

28 Jul 2021

The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.

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