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What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.
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Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?
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Dragon Trail will attend the Travel Retail Consumer Forum this 21-23 June in Vienna, speaking at the conference session on the return of Chinese outbound travel and what it means for the travel retail sector.
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Our 2021 campaign to increase awareness of Peruvian superfoods in the Chinese market reached more than 4 million Chinese consumers through KOL and KOC promotions, an interactive WeChat H5 program, and more.
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Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.
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The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.
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