Recursos: noticias, eventos, videos y presentaciones

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Infographic: Chinese Shoppers in 2024

08 May 2024

Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?

MÁS INFORMACIÓN

EVENTS

ATM Dubai: Dragon Trail Speaking

08 May 2024

Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will attend ATM Dubai from 6-8 May 2024, speaking at two conference sessions about the Chinese outbound market.

MÁS INFORMACIÓN

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Bacardi Launches WeChat Mini-Program for Hainan Whisky Emporium

17 Nov 2021

Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.

MÁS INFORMACIÓN

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China: Live Streams, Social Responsibility & Public Discourse

28 Jul 2021

The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.

MÁS INFORMACIÓN

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