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Released by Tencent Marketing Insight and Tongcheng Research Institute, the Chinese Travel Consumption Trends White Paper 2023 outlines top consumer trends and preferences for travel, based on a survey of more than 2,000 travelers.
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China’s tourism market was back and bigger than ever during 2023’s Labor Day holiday from 29 April-3 May, with traveler numbers and bookings surpassing pre-pandemic levels at home. Outbound travel recovery also showed a strong upward trend.
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At Arabian Travel Market Dubai (1-4 May 2023) we spoke to 15 hotels and hospitality groups to find out what Chinese tourism recovery looks like now, and what’s expected for the rest of the year.
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Travel website Mafengwo's report on 2023’s first wave of outbound travelers includes demographic trends, leading destinations, top keywords, and advice for winning the attention of China's early outbound travelers.
Sentiment Reports
Dragon Trail's April 2023 consumer survey reveals important insights about Chinese traveler sentiment and planning, as well as data-driven advice on what travel brands can do to nurture the recovery of Chinese outbound tourism.
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Outbound China travel will grow in Q2 as more seats connect Chinese travelers to the world, reports ForwardKeys. At the same time, new Dragon Trail survey data shows that Japan and South Korea remain popular with Chinese tourists.
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The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?
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The Hurun Chinese Luxury Consumer Survey 2023 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
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Chinese travel website Qyer's new report is based on a two-month survey of their users. The results offer excellent insights into the reopening’s immediate impact on travel plans, and into the travel intentions of experienced, independent Chinese travelers.
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