The China Tourism Academy released its "2021 Chinese Outbound Travel Development Year-End Report" on 22 November, 2021. The report includes traveler numbers, top destinations, and survey data about outbound travel plans and sentiment.
Make sure you're ready for the return of Chinese tourism in 2022 with this review of the most significant trends and developments in the market since the pandemic began, and how these should impact your marketing and product development.
Dragon Trail International’s fourth China Traveler Sentiment Report found that more Chinese are now willing to consider travel, as long as safety measures are being met. The report covers domestic, inbound, and outbound travel.
ForwardKeys’ and Dragon Trail’s recent findings reveal that the Chinese travel market is not only super resilient but desperate for revenge travel. Willingness to travel has increased despite safety concerns, and bookings are picking up.
Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.
With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.