Seven essential points to understand about the high-value Chinese family market, what they’re looking for from outbound travel destinations and products, and how you can best reach them through digital marketing.
Conversations with international tourism professionals at World Travel Market (WTM) London 2024 reveal that the Chinese market remains a driving force for global travel. But there are very few places where Chinese tourism looks the same as it did in 2019.
What's the latest for Chinese outbound travel recovery? We’ve rounded up and translated all the news and reports available on Chinese outbound travel during the National Day holiday from 1-7 October 2024.
Fastdata’s 2024 report includes an in-depth analysis of China’s online travel industry, as well as an assessment of the current outbound travel market and consumer trends, based on industry data and a July 2024 survey of Chinese users of online travel platforms.
Dragon Trail’s survey of 1,025 Chinese travelers reflects the continued upward trajectory of Chinese outbound tourism, with practical insights for sales and marketing, and deep-dive findings on events, cruises, self-driving, hotel loyalty programs and more.
Singapore's visa-free policy has grown Chinese tourism to 106% of pre-pandemic levels by July 2024. The country is enhancing visitor experiences with new flight routes, stable fares, and innovations like passport-free clearance and immersive IP-themed attractions.
China’s Golden Week holiday begins on 1 October, and this year is set to mark a significant milestone in the recovery of Chinese outbound tourism. ForwardKeys' flight booking data and Dragon Trail's new traveler sentiment survey both point to a holiday surge.
Mafengwo's July 2024 report, titled "Just say no to labels", challenges common myths and assumptions about how young Chinese travel, based on platform and survey data.
Are the Paris 2024 Olympic Games causing a surge in Chinese tourism? Although France remains one of the most popular European destinations and a top wish-list country for Chinese tourists, the data does not definitively point to an Olympics-related boost.
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