The results of Dragon Trail Research's latest survey of mainland Chinese travelers, including travel preferences and behavior, appraisals of outbound destinations, opinions about China’s quarantine-on-arrival policy, and domestic travel experience.
What does the latest booking and sentiment data reveal about the Chinese travel market? Strong showings from new first-tier and second-tier cities, plus improved perceptions of outbound destinations, brighten up a gloomy May holiday forecast.
The Hurun Chinese Luxury Consumer Survey 2022 includes data on a wide range of consumer preferences from 750 HNWI Chinese. We've translated findings on travel, food and drink, overseas education, and more.
China Tourism Academy and Mafengwo's 2021 Global Independent Travel Report includes data on top Chinese tourism activities in 2021, the rise of new first-tier cities as a tourism market, influences on Chinese travel plans and more.
Online travel platform Qyer released a new report about 2021 Chinese travel trends on 28 January 2022. The report includes consumer sentiment around outbound travel, responsible tourism, and comparisons of Gen-Z with older Qyer users.
In December 2021, Dragon Trail's China Travel Market Monitor surveyed 1,045 Chinese travelers about their willingness to travel internationally, first-choice destinations and more. Here are the results.
Young Chinese are heading to the great outdoors – for fully catered afternoon tea. While many outdoor activities were popular with Chinese travelers in 2021, glamping has taken off the most dramatically, and caught the eye of investors.