BLOG
To get ready for 2026 and make the most of China’s unrivaled market potential, here are six major developments we forecast will inspire Chinese travel and create new opportunities for destinations and tourism businesses in the year to come.
BLOG
The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
BLOG
Dragon Trail discussed Chinese tourism with dozens of travel trade professionals at WTM London 2025, revealing trends for both established and emerging markets. These are the seven insights about the Chinese market that our conversations underscored.
BLOG
China celebrated a "super Golden Week" from 1-8 October, with an extra-long, eight-day public holiday for the country's National Day and Mid-Autumn Festival. Here's all the information on Chinese outbound travel over the holiday released so far.
BLOG
Dragon Trail’s August 2025 survey of 1,076 Chinese travelers covers outbound trips in 2025 and October Golden Week travel, shopping overseas, airline booking preferences, AI for travel, outbound destination perceptions, and the impact of travel influencers.
BLOG
One of China’s longest public holidays is coming up from 1-8 October, with 8 days off to celebrate China’s National Day and Mid-Autumn Festival. What should overseas travel brands expect? We've rounded up all the data released by Chinese travel agencies and booking platforms.
BLOG
Dragon Trail's survey of 280 Chinese travel agents covers current outbound travel market performance and trends, FAM trips and training, artificial intelligence for the travel industry, and a deep dive on travel to Europe.
BLOG
The Chinese outbound travel market continues to grow this summer, according to the country's leading travel agencies. These are the top destinations, countries with the highest growth in Chinese visitors, and most significant travel trends for China's 2025 summer vacation.
BLOG
China’s most famous silver influencers live streamed about polar cruises from Dragon Trail Studios and traveled to the Arctic with 66° Expeditions, tapping into China's growing silver travel market and their search for new adventures.
Los fantásticos socios con los que colaboramos
Suscríbase a nuestro boletín gratuito para mantenerse al tanto de las últimas noticias
NO COMPARTIMOS SU INFORMACIÓN CON TERCEROS. CONSULTE NUESTRA POLÍTICA DE PRIVACIDAD.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.
