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Dragon Trail’s spring 2025 survey of 1,022 Chinese travelers covers plans for outbound trips in 2025, top information sources and platforms for each stage of the journey, safety perceptions for 23 destinations, attitudes on sustainable travel, and more.
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The latest data reveals that Chinese tourists have fully embraced the road trip for both domestic and outbound trips. These are the 8 things travel brands need to understand to reach the growing market of self-driving Chinese travelers.
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Where did Chinese outbound travelers go over the 2025 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
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At FITUR 2025, we spoke to exhibitors from across Europe, Africa, Asia, and Latin America about the state of the Chinese outbound tourism market, as well as how they're marketing to China. Here are four takeaways about Chinese long-haul tourism in 2025.
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Our survey of 465 Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best. The report also serves as a guide and roadmap to the biggest future developments, with specific and actionable advice.
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How will Chinese travelers explore the world in 2025? To look ahead at the year to come for Chinese outbound tourism, we asked experts in tourism and marketing what they forecast and anticipate for 2025.
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Airbnb China's report looks ahead to the upcoming 2025 Chinese New Year holiday, based on searches and bookings on its platform. The report includes four major outbound travel trends for Chinese New Year destinations and activities.
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What did China’s post-pandemic outbound travel market look like in 2024? Here are the 9 trends that defined the year, from high-spending FITs and the growth of Xiaohongshu, to shakeups in the global aviation industry and changes to visa policies.
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Seven essential points to understand about the high-value Chinese family market, what they’re looking for from outbound travel destinations and products, and how you can best reach them through digital marketing.
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