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To provide an update on the Golden Week, we have rounded up the initial data on domestic/international trips, travel spending, and tourism trends, from 29 September - 6 October.
Sentiment Reports
Dragon Trail's September 2023 consumer survey reveals important insights about Chinese traveler sentiment and planning for the upcoming October holiday period. Reduced COVID fears and positive outlooks hint at a growing outbound tourism market.
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What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.
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What is the best way for overseas destinations and travel suppliers to work with the Chinese travel trade in 2023, and which products are most in demand? Find answers in Dragon Trail's survey of mainland Chinese outbound travel agencies.
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Five top takeaways and recommendations on how to best prepare for the future of Chinese duty free shopping, from travel retail and China experts at the 2023 TR Consumer Forum.
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Released by Tencent Marketing Insight and Tongcheng Research Institute, the Chinese Travel Consumption Trends White Paper 2023 outlines top consumer trends and preferences for travel, based on a survey of more than 2,000 travelers.
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China’s tourism market was back and bigger than ever during 2023’s Labor Day holiday from 29 April-3 May, with traveler numbers and bookings surpassing pre-pandemic levels at home. Outbound travel recovery also showed a strong upward trend.
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At Arabian Travel Market Dubai (1-4 May 2023) we spoke to 15 hotels and hospitality groups to find out what Chinese tourism recovery looks like now, and what’s expected for the rest of the year.
Sentiment Reports
Dragon Trail's April 2023 consumer survey reveals important insights about Chinese traveler sentiment and planning, as well as data-driven advice on what travel brands can do to nurture the recovery of Chinese outbound tourism.
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