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Dragon Trail's Q1 2025 Weibo report reveals a sharp decline in engagement within the hotel category, likely due to the absence of celebrity-related content. In contrast, NTOs and DMOs saw significant growth, driven by successful celebrity campaigns.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 29 March-4 April 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 22-28 March 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 15-21 March 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 8-14 February 2025
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Explore Dragon Trail's 2024 Full-Year Weibo Report to uncover key trends in engagement with tourism brands across categories, popular content, and top-performing accounts. Our brand-new international airports rankings are available for Q4.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 11-17 January, 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 4-10 January, 2025
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 21-27 December 2024.
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