Formal partnerships with celebrities delivered significant engagement boosts to Weibo accounts across multiple categories in Q1 2026, while video content also stood out. Our report covers destinations, airlines, airports, cruise lines, attractions, and hotels.
MORE ABOUT THESE RANKINGSThe first quarter of 2026 offers several standout examples of how tourism boards can tap into Chinese online trends to raise engagement with destination marketing content. Our rankings report also covers airlines, airports, cruise lines, attractions, hotels, and car rentals.
MORE ABOUT THESE RANKINGSDragon Trail International’s Q1 2026 Xiaohongshu/RedNote Rankings Report highlights strong year-over-year growth in average engagements per post across most travel categories, driven by improved content efficiency.
MORE ABOUT THESE RANKINGSIn 2025, tourism boards drove engagement on Xiaohongshu/RedNote through celebrity partnerships and gaming collaborations, while airlines abandoned polished ads for meme-driven content – with authenticity and cultural relevance outperforming traditional marketing.
MORE ABOUT THESE RANKINGSDiscover the top Weibo accounts, content, and marketing strategies from international travel brands in 2025, including destination tourism boards, airlines, airports, cruise lines, hotels, and attractions.
MORE ABOUT THESE RANKINGSNot just a source of inspiration, WeChat content published by international travel brands in 2025 highlighted the popularity of offline events, including pop-ups, concerts, exhibitions, and festivals. Discover the top-ranking destinations, airlines, hotels, and more.
MORE ABOUT THESE RANKINGSWhich WeChat articles by overseas tourism destinations got the most views in 2025? Here are 10 of most-viewed tourism board posts, with topics including Chinese New Year celebrations and other festivals, new flights and travel policies, job opportunities, and more.
MORE ABOUT THESE RANKINGSIn Q3, travel brands on Xiaohongshu saw stronger overall performance compared to Q2, driven by celebrity collaborations, IP tie-ins, seasonal campaigns, and short-form storytelling that blended entertainment with travel inspiration.
MORE ABOUT THESE RANKINGSQ3 2025 underscores the potential for partnerships with Chinese celebrities and television shows to boost visibility and engagement for travel brands' Weibo content. National tourism board rankings saw big changes from previous quarters.
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