Resources - news, events, videos & presentations

WeChat Weekly Rankings

  • WeChat Weekly Rankings: Overseas Tourism Brands – 14-20 June 2025

    The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 14-20 June 2025.

    MORE ABOUT THESE RANKINGS
  • Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 14-20 June 2025

    The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 14-20 June 2025

    MORE ABOUT THESE RANKINGS
  • Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 6-13 June 2025

    The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 7-13 June 2025

    MORE ABOUT THESE RANKINGS
  • Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 24-30 May 2025

    The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 24-30 May 2025

    MORE ABOUT THESE RANKINGS
  • Q1 2025 Xiaohongshu Rankings Report

    In Q1 2025, celebrity-driven content emerged as the top-performing strategy for international travel brands on Xiaohongshu (aka RedNote). Creative videos, lucky draws, fan giveaways, and pop culture tie-ins also proved highly effective.

    MORE ABOUT THESE RANKINGS
  • Q1 2025 Weibo Rankings Report

    Dragon Trail's Q1 2025 Weibo report reveals a sharp decline in engagement within the hotel category, likely due to the absence of celebrity-related content. In contrast, NTOs and DMOs saw significant growth, driven by successful celebrity campaigns.

    MORE ABOUT THESE RANKINGS
  • WeChat Weekly Rankings: Overseas Tourism Brands – 29 March-4 April 2025

    The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 29 March-4 April 2025.

    MORE ABOUT THESE RANKINGS
  • Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – Weibo Weekly Rankings: Destinations, Airlines, Airports, Cruises, Attractions and Hotels – 29 March-4 April 2025

    The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 29 March-4 April 2025

    MORE ABOUT THESE RANKINGS
  • Q1 2025 WeChat Rankings Report

    Top-performing accounts and content on WeChat in Q1 2025 underscore the strength of regional travel in Asia for Chinese outbound tourists. But we also see significant engagement with content promoting diverse long-haul destinations.

    MORE ABOUT THESE RANKINGS

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

Compartir

Suscribirse