Recursos: noticias, eventos, videos y presentaciones

BLOG

Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

MÁS INFORMACIÓN

BLOG

International Airlines Ready for Chinese Student Travel

18 Aug 2021

With the start of the 2021-2022 academic year coming soon, ForwardKeys and Dragon Trail look at the strong correlation between Chinese flight booking trends and travel restrictions for students, alongside student-focused promotions from international airlines.

MÁS INFORMACIÓN

BLOG

Q1 2021 WeChat Rankings Report

21 Apr 2021

One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.

MÁS INFORMACIÓN

BLOG

Chinese New Year Travel 2021: Sun, Snow, and a Staycation

05 Feb 2021

ForwardKeys and Dragon Trail have teamed up to examine flight booking trends and travel marketing campaigns to ask: “What might have the Chinese New Year looked like were it not for recent outbreaks and new travel restrictions?”

MÁS INFORMACIÓN

EVENTS

Webinar: What’s Next for Chinese Travel?

16 Mar 2021

This joint webinar from Dragon Trail International and ForwardKeys looks at what's next for Chinese travel, based on the latest data on traveler sentiment and issued tickets for future travel.

MÁS INFORMACIÓN

BLOG

Q1 2020 Weibo Rankings Report

13 May 2020

How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.

MÁS INFORMACIÓN

BLOG

WeChat Marketing and Coronavirus: Analysis

14 Feb 2020

This analysis looks at how international tourism brands responded to the coronavirus crisis on WeChat in the last two weeks of January 2020, and how WeChat users in China responded. It reveals increased attention and engagement for brands that addressed the crisis.

MÁS INFORMACIÓN

BLOG

2019 Q4 and Full-Year WeChat Rankings Report

06 Feb 2020

Dragon Trail’s 2019 Q4 and full-year WeChat Rankings Report examines and analyzes travel brands' performance on WeChat, including leading accounts and content themes, and new developments for Chinese tourism marketing.

MÁS INFORMACIÓN

BLOG

Q3 2019 WeChat Rankings Report

16 Oct 2019

Dragon Trail Interactive’s WeChat Rankings Report for Q3 2019 reveals the top travel brands and overall trends on WeChat for national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

MÁS INFORMACIÓN

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

Compartir

Suscribirse