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Dragon Trail surveyed 295 Chinese travel agents who currently sell outbound travel, uncovering the most up-to-date information on the Chinese outbound tourism market in 2024 and how the travel trade approaches cooperation with overseas destinations and businesses.
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Join our October webinar for key insights on Chinese outbound tourism during Golden Week: market recovery status, Gen Z trends, and emerging travel preferences.
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Join Dragon Trail International and ForwardKey's joint webinar in September to gain firsthand insights on flight bookings, travel sentiment, and a preview of the October holiday period.
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What is the best way for overseas destinations and travel suppliers to work with the Chinese travel trade in 2023, and which products are most in demand? Find answers in Dragon Trail's survey of mainland Chinese outbound travel agencies.
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Dragon Trail’s July webinar is a must for any travel brand or business working with the Chinese travel trade. We’ll share original survey data and expert advice for post-pandemic travel trade marketing, and bring you face to face with Beijing’s leading travel trade event.
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China’s most important MICE exhibition has returned, but what about the MICE market? We spoke to IT&CM buyers and exhibitors about this new stage in China’s MICE market and what the industry expects for the future.
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Ready to welcome back Chinese visitors, VisitBritain hosted the travel trade in Shanghai, Guangzhou, and Beijing in March 2023. Organized by Dragon Trail, the events launched the “See Things Differently” campaign in China.
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The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?
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Which Chinese travel trade shows should you attend and exhibit at in 2023? Many of the top exhibitions are being held this year, but at different times compared to their pre-pandemic schedule. Make sure you’re up to date with our event calendar.
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