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Familiarization trips, or FAM trips, are one of the best ways to educate the Chinese travel trade, media, and influencers. These are our 16 top tips for organizing and running both traditional and virtual FAM trips for the Chinese market.
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Make sure you’re prepared to make the most out of a virtual, hybrid, or offline event with the Chinese travel trade, with these tips and insights from leaders at China’s top agencies for outbound travel.
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Inbound tourism promotion is built into China’s 2022 14th Five-Year Plan Tourism Development Strategy. As the capital city and host of the 2022 Winter Olympic Games, Beijing is leading the way.
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In December 2021, Dragon Trail worked with Tourism New Zealand to create an interactive WeChat mini-program and competition to keep the New Zealand brand alive in the hearts and minds of the Chinese travel trade.
EVENTS
Get ready for the return of the world's largest outbound tourism market with this joint webinar from Dragon Trail International and COTTM (China Outbound Travel & Tourism Market).
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AlUla quickly became a coveted destination for Chinese tourists when Saudi Arabia opened up in 2019. Now, the ancient oasis town is staying top-of-mind with an educational and interactive WeChat mini-program created by Dragon Trail.
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From July 2021, Thailand has reopened its borders to tourists in stages, using Dragon Trail’s WeChat-based webinar platform to regularly update the Chinese travel trade on the details of new policies and options for travel in Thailand.
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As Korea starts reopening to international travel, we interviewed the Korea Tourism Board's Chief Representative in Shanghai, Lee Hyunjin, about their new WeChat mini-program for MICE, world-class facilities, and the cultural exports that keep Korea in the limelight.
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As part of South African Tourism's September digital roadshow for China, three Virtual Fam Trips transported hundreds of Chinese travel trade professionals to South African hotels, national parks and more through digital technology.
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