Dragon Trail Manages Singapore Tourism Board Roadshow

Dragon Trail is proud to have provided full event management services for Singapore Tourism Board’s April 2026 roadshow to Nanjing and Xiamen. The two-day event brought more than 40 Singaporean exhibitors to China, including DMCs, hotels, and attractions.

Speakers from Singapore Tourism Board, Sentosa Development Authority, and Changi Airport Group presented during the event, sharing insights on Chinese arrivals, new developments, and tailored strategies to reach three different market segments: Silver travelers, family travelers, and young professionals.

3.1 million Chinese visited Singapore in 2025, out of a total of 16.9 million international arrivals. China was Singapore’s no. 1 tourism source market. In the first three quarters of 2025, Singapore’s tourism revenue reached a record high. In Q1 2026, 910,000 Chinese visited Singapore, out of 4.43 million total visitors – representing 9.8% year-on-year growth.

Also in 2025, passenger traffic to Singapore’s Changi Airport reached a record high, with nearly 70 million passengers, up by 3.4% year on year. Chinese passengers were the largest and fastest growing nationality at Changi, with numbers up by 12.2% year on year.

Dragon Trail is experienced at organizing both small- and large-scale travel trade and consumer events throughout China, with full-service event solutions, business matchmaking, and creative assets to make sure your event is memorable, engaging, and effective. Contact us to discuss your event plans for China and find out how we can help.