Which travel companies are failing to protect wildlife? World Animal Protection’s Wildlife Campaign Manager Yu Zheng shares the organization’s latest work to assess and train the global and Chinese travel industry on the importance of wildlife protection.
The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.
We spoke with the World Travel and Tourism Council’s Regional Director for Asia, Sarah Wang, about how to connect with a Chinese audience, top trends in travel and marketing, and which Chinese demographic will be first to travel internationally.
With France always a top-choice destination for Chinese tourists, we spoke to Catherine Oden, Director at Atout France for China, about maintaining appeal, anticipating demands, and the importance of digitalization for B2B and B2C tourism marketing.
We spoke to Rene Reyes, Tourism Attaché at the Philippine Tourism Office Shanghai, about consumer and trade marketing, the potential to tap into China's craze for water sports, and how the Chinese visitor profile might change post-pandemic.
How can a regional tourism board attract Chinese tourists to new destinations? We spoke to Ernesto Tonda, Manager of Promotion at the Region of Valencia Tourism Board, about Chinese social media marketing and tempting Chinese visitors off the beaten track.
Ahead of the Greece-China Virtual B2B Travel Roadshow, we spoke to the Director of Greek National Tourism Organization in Beijing, Yannis Plexousakis, about Greece's leadership in post-pandemic tourism recovery and expectations for the return of Chinese tourists.