On 11 August, VisitScotland and the Edinburgh Tourism Action Group (ETAG) teamed up to take Chinese viewers straight into the excitement of Edinburgh’s August festival season with a two-hour live streaming on Weibo, attracting 400k live viewers.
VisitScotland’s “Scotland is Calling” campaign reached +3 million Weibo and WeChat users by inviting them to share memories of Scotland. The campaign encouraged UK-based Chinese to travel in Scotland, in addition to inspiring long-term travel demand in China.
Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.
Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.
There's a new trend taking off for Chinese social media marketing by international tourism brands: Emoji-themed posts. Check out some of the highest performing examples on Weibo and WeChat to see how emojis can be used to boost readership and engagement.
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