Recursos: noticias, eventos, videos y presentaciones

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Considerate Collection Sets Sustainable Travel Standards

24 Nov 2021

Chinese travelers want to choose sustainable travel, but what does responsible tourism entail, and what’s just “greenwashing”? Small Luxury Hotels of the World’s Considerate Collection sets new standards for sustainability in the hospitality and tourism industry.

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BLOG

Bacardi Launches WeChat Mini-Program for Hainan Whisky Emporium

17 Nov 2021

Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.

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Chile and Polaroid Run Chinese KOL Campaign for Travel

04 Aug 2021

Dragon Trail brought together Chile’s tourism promotion organization with travel KOL Qijuanjuan and world-famous photography brand Polaroid to promote Chile to Chinese tourists on WeChat, Weibo, and other Chinese social media channels.

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EVENTS

Webinar: Working with WeChat

18 Aug 2021

Together with guest speaker Irene He from Tencent, learn how travel brands can work together with WeChat to make full use of the marketing potential of China’s leading social media platform.

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Kenya’s Tourism Experiences Attract Chinese Visitors through WeChat

01 Jun 2021

The Kenya Tourism Board relaunched its WeChat account on 12 April, 2021, with an updated strategy to inform and inspire the post-pandemic Chinese traveler.

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Poland Launches WeChat Mini-Program for Tourism

16 Feb 2021

Realizing that the pandemic could accelerate the transformation of Chinese tourism, the Polish National Tourist Office used the last year to develop new products, marketing channels, and a WeChat mini-program launched for Chinese New Year 2021.

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3 Chinese New Year Campaigns for Tourism

12 Feb 2021

Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.

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2020’s Top 10 WeChat Posts by International Museums

16 Dec 2020

What kind of WeChat content stood out for international museums in 2020? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social marketing captured the most attention.

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BLOG

How to Use WeChat Stickers for Tourism Marketing

14 Oct 2020

Stickers are a popular way for WeChat users to express themselves, and a creative method for brands to market themselves and attract engagement from Chinese consumers. Here’s how stickers can be used most effectively by travel brands.

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